Eddy Oueini is immersed in the yacht industry for over fifteen years, and he is the general manager of the official Sirena Yachts dealer for the GCC region, Grande Marine. His words opens a door to the Gulf region’s trends on yachting.
How did life direct you to such a profession?
The journey begun with a love for boats and a keen interest in the craftsmanship and innovation behind luxury yachts. My journey has been driven by a deep passion for the sea, an innate love for boating, and a dedication to delivering the finest yachting experiences to my clients. Building relationships, staying updated with industry trends, and continuously striving for excellence have played crucial roles in my career progression. The desire to provide clients with unparalleled yachting experiences fuelled my drive and commitment to the profession.
What’s the story behind the Grande Marine corporation?
Grande Marine started as a vision from its founders are avid boaters. This passion for the sea and commitment to excellence led them to establish the company. As dealers for Sirena Yachts, Grande Marine has embraced the principles of craftsmanship and luxury that define the Sirena brand. Their journey from a small group of boating enthusiasts to official dealers for Sirena Yachts in the GCC is a testament to their dedication and passion for the maritime world. Grande Marine is dedicated to provide the best yacht-related services in the region to an ever-growing clique of sea connoisseurs, seeking experiences beyond the ordinary.
How did you meet Sirena Marine?
Grande Marine’s partnership with Sirena Yachts began with a shared vision and mutual respect for excellence in the yacht industry. As avid boaters and enthusiasts, the founders of Grande Marine were always on the lookout for innovative and high-quality yacht brands that aligned with their values and commitment to customer satisfaction. The opportunity to collaborate with Sirena Yachts arose when both companies recognized the potential for a fruitful partnership. Sirena Yachts, known for their exceptional craftsmanship and cutting-edge designs, saw in Grande Marine a reliable and passionate partner who could represent their brand in the GCC region. Through a series of discussions and meetings, the two companies forged a strong relationship based on trust and a shared goal of delivering unparalleled yachting experiences to their clients. This partnership has allowed Grande Marine to offer an exclusive range of Sirena Yachts, ensuring that customers in the GCC have access to some of the finest luxury yachts available.
What was your approaching to such a new brand?
Approaching a new brand like Sirena Yachts involved a strategic and thoughtful process. Grande Marine began by conducting extensive research on Sirena Yachts, understanding their brand values, product offerings, and market positioning. This helped in identifying the synergies between both companies and the potential benefits of a partnership. Both companies needed to ensure that their goals and visions aligned. Grande Marine and Sirena Yachts discussed their short-term and long-term objectives, ensuring that the partnership would be mutually beneficial and contribute to their growth and success.
What difference did Sirena Yachts in your business?
Representing Sirena Yachts allowed Grande Marine to offer an exclusive range of luxury yachts known for their exceptional design, performance, and craftsmanship. This enriched the company’s product portfolio, attracting a new segment of discerning customers seeking high-quality yachts. Aligning with a prestigious brand like Sirena Yachts elevated Grande Marine’s reputation in the yacht industry. This association with a globally recognized and respected brand bolstered the company’s credibility and prestige, making it a trusted name among yacht enthusiasts. With Sirena Yachts’ focus on customer satisfaction and excellence, Grande Marine elevated its customer service standards. The collaboration enabled the company to offer personalized and premium services, ensuring that clients had an exceptional and memorable experience throughout their yachting journey.
What’s the corporation ideology on the after sales service field?
Grande Marine’s ideology on after-sales service is rooted in its commitment to excellence, customer satisfaction, and long-term relationships. Placing the customer at the heart of the after-sales service Grande Marine strives to understand and meet the unique needs and preferences of each client, ensuring a personalized and satisfying experience. Grande Marine aims to build long-term relationships with the customers by believing that exceptional after-sales service is key to earning customer loyalty and trust, leading to repeat business and positive referrals. By adhering to these principles, Grande Marine ensures that their customers enjoy a seamless and enjoyable yachting experience, even after the initial purchase.
Would you like to give us information about the Gulf yacht market and the position of Dubai which are almost unknown by the rest of the World?
The Gulf yacht market, particularly in the UAE, has seen remarkable growth and development over the past decade. The Gulf region, especially the UAE, has emerged as a major hub for luxury yachting. The region accounts for 12% of the world’s superyachts, reflecting a high propensity for yacht ownership among its affluent residents. The market is driven by a combination of factors, including the region’s economic diversification, growing tourism industry, and the development of world-class marine infrastructure. Dubai in particular, has solidified its position as a leading hub for yachting innovation and investment. The Dubai International Boat Show (DIBS) is a key event that showcases the latest in yacht design and technology, attracting buyers and industry professionals from around the world. The 2025 edition of DIBS featured over 70 yacht launches, including world and regional debuts, highlighting Dubai’s importance in the global yachting scene. Dubai’s strategic location, state-of-the-art marinas, and luxury lifestyle make it an attractive destination for yacht owners. The city’s commitment to developing ultra-luxury marine infrastructure and simplifying regulations has further boosted its appeal. Additionally, Dubai’s warm climate and stunning coastline provide the perfect backdrop for yachting activities.
Can you share your experience on the last Qatar Boat Show with Sirena 58 Flybridge?
The Sirena 58 Flybridge made a significant impression at the Qatar Boat Show Attendees were impressed by its semi-displacement hull, which offers long-distance cruising capabilities and a smooth ride even in challenging conditions. The Sirena 58 Flybridge’s luxurious amenities, including its expansive flybridge and comfortable living spaces, were highlights that drew a lot of attention from potential buyers and yachting enthusiasts. At the Dubai Boat Show, the Sirena 88 was a standout attraction. Visitors were captivated by the yacht’s spacious and elegantly designed interiors, which provide a comfortable and luxurious experience for both owners and guests. The Dubai Boat Show provided an excellent platform for showcasing the Sirena 88’s capabilities and attracting interest from high-end clientele.
Do you have any special advice for those who dream of owning their first yacht?
Owning a yacht is all about enjoying the journey. Embrace the lifestyle, explore new destinations, and create unforgettable memories with family and friends. After all, it’s not just about the yacht; it’s about the experiences it brings. Working with a reputable dealer or broker can make the buying process smoother. They can offer valuable advice, negotiate on your behalf, and ensure you get the best deal.
