Yachtbasen is a Danish owned company since 2008 headquartered in Aarhus Denmark and sales office in Hamburg Germany, specialized in brokering high quality used and new yachts and boats of various kinds. The exclusive subdealer of Sirena Yachts in Northern Europe as part of 56 North, the established brand offers a unique distribution system throughout the Baltic and North Sea region. Sirena’s Whisper welcomes Gorm Rønnow to learn more about Yachtbasen.
How did life directed you to Yachtbasen – 56 North personally?
For all of us, sailing has been a lifelong passion not just a hobby, but a way of life. Over the years, that love for the sea naturally evolved into a desire to turn our experience into something greater: building and running a business where we could share that passion with others.
What’s the story and personalities behind the 56North corporation and Yachtbasen?
The story of 56° North and Yachtbasen is really the story of its people. Each member of the team brings a different personality and background from seasoned professionals who have spent decades in yachting to partners with experience in industries. On their own, these skills tell different stories, but together they form a strong and dynamic team. What connects everyone is a deep passion for the sea and a belief in collaboration. It’s this blend of expertise and enthusiasm that drives 56° North and Yachtbasen forward, making the whole greater than the sum of its parts.
How did you met Sirena Marine?
We were looking for a brand that stood for quality, innovative design, and real value. When we met Sirena Marine, it was clear their philosophy matched perfectly with the needs of the North European market, from Denmark and Norway to Sweden, Finland, Northern Germany, the Netherlands, and Belgium.
What was Sirena Marine’s approach?
Drawing on more than 20 years of experience in yacht sales across Northern Europe, we approached Sirena Yachts with a clear vision: we saw an emerging demand for this type of yacht and recognized that the evolving demographics of the region and the competition represented, made it the right moment to introduce the brand.
What difference will Sirena Yachts do in your business?
With Sirena Yachts, 56° North together with our sub-dealer Yachtbasen can now introduce a new generation of yachts designed for discerning owners who seek both comfort and capability while exploring the unique and challenging waters of Northern Europe.
What’s the 56North’s philosophy on the service field?
We strongly believe that honesty, integrity and a promise to fullfil creates trust worthiness and this is what our business rely on. In case of an issue we will always find a solution.
Would you like to give us information about the northern Europe’s yacht market and the position of 56 North?
North europe consists of close to 100.000 kilometers of coastline and the population has been sailing for generations. Vikings explored most of the World with a base in North europe. We experience a solid and strong economy in North europe and there is a strong intend for active lifestyle. There is a stabil yacht market for both used and new yachts. Our position and financial strength gives us the opportunity to actively display New Sirena Yacht with a hands on feel and seatrial for our potential buyers. 56 North and sub.dealer Yachtbasen brings a solid reputation in representing Sirena Yachts on multiple boastshows in North Europe.
How your cold seas and yachting matches? Can you tell us a bit about the enthusiasm of the northern seas which is almost unknown by the rest of the World?
The “cold seas” of the north the North Atlantic, the Norwegian Sea, the Baltic, have always carried a special reputation. Unlike the Mediterranean or Caribbean, where yachting is tied to sunlit leisure, the northern seas demand endurance, seamanship, and a taste for challenge. In return you get breath taking scenery exploring Islands, Fjords, Canals and Archipelagos. Sailors in these waters love their seas precisely because they are cold, remote, and not widely known by the rest of the world. It’s a quieter, more austere passion but for those who have felt the spray of the northern seas, the bond is deep and lifelong.
